“This Lens” is the name of a new marketing campaign from SmugMug, which is known for its platform for managing and selling photos. “This Lens” is a show about real photographers and their work. Its goal is to show how photographers can change people’s minds and the world.

This campaign was inspired by the timeless images of Woody Guthrie, a true folk music icon whose guitar had the words “This machine kills fascists” written on it. This is a nod to the fact that this has inspired generations to come.

SmugMug knows very well that when it comes to photography, photographers have the same power to change minds and inspire generations. When used correctly, a camera is one of the most powerful tools that can affect millions of people.

Scott Kinzie, VP of Marketing at SmugMug, says, “In the hands of a passionate photographer, the camera has the power to change the way people think.” “We think that a strong photograph can change people’s minds, reveal secrets, start a movement, or show the humanity of everyday life. A photographer with a lot of passion can change the way we see the world and each other.

Five photographers, each of whom works in a different style, tell their own true stories about how photography changed their lives. Photojournalist Jay Ford talks about how he covers protests from his point of view. Andy Best, a nomad, looks at his life by chasing landscapes.

Tara Kerzhner, a rock climber and adventure photographer, talks about how she looks for the best light. Portraiture is a way for Michal Perchardo to keep his family’s history alive. Lastly, Sapna Reddy talks about how taking pictures of nature is a nice balance to her job as a doctor.

This campaign from SmugMug is all about helping people see things from different points of view. SmugMug wants to shine a light on the different kinds of photography that people love, such as Astro, fine art, landscape macro, portrait, street, and so on, to show why and how creative people succeed and find happiness in their fields.

Kinzie says, “This Lens” shows us from the inside what makes a photographer want to focus on a certain subject or story. “SmugMug believes in the emotional power of these stories, and by sharing them, we hope to inspire others to pick up a camera and tell their own stories, too.”

Corey
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Corey

Freelance journalist Corey has been writing about digital photography since 2006, first as a deputy editor and then as the editor of a variety of photographic journals. Featuring expert product reviews and in-depth features

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