With the exception of strict traditionalists, everyone who makes images today needs powerful photo editing software. Most photographers are familiar with the biggest names on the market. Lightroom, Capture One, Luminar, and (until recently) Aperture are all popular choices. But many users have no idea that they can edit things other than the big names. Today, we’re going to look at Picktorial 3.0, which is one of the most powerful and forward-thinking alternatives out there.

The Israel-based startup wants to give professional photographers the tools they need to get ahead, like Lightroom and Luminar. Picktorial tries to have a lot of the same features that other, more well-known programmes do. Here is what the people who made it have to say about it:

“We are bridging the gap between current mass-market photo editors and cutting-edge technologies to give photography enthusiasts and professionals the tools they need to take their work to the next level without having to spend time and money on products with a steep learning curve.”

Putting lies to rest

Some people may not want to use Picktorial because it only works with Mac products (for Windows users, check out our review of the 5 best photo editing software for Windows).

Macintosh users will be happy to hear that the programme can be used as an extension of the OS-X Photos app, which comes pre-installed on every iPhone, iPad, and Macbook on the market. This is great news for new photographers who already have a collection of photos and want to use more advanced editing techniques.

Also, Picktorial gives Aperture fans who have been waiting since the last software update in 2014 a glimmer of hope. The programme lets you browse in Aperture, so you don’t have to do any complicated conversions.

Still, Picktorial is much more than just an add-on. Even if you’ve never used Apple Photos or Aperture, you can use the programme just fine on its own.

Support for 500+ Camera Models

Even though this piece of software was made by a startup, that shouldn’t put you off. The small team that runs it is able to support more than 500 different kinds of cameras. It can handle RAW files of any shape or size and converts images to standard file formats easily. More importantly, the fact that Picktorial can navigate RAW images makes it possible to edit without destroying them.

What to Anticipate

Interface Improvements

The interface of Picktorial is similar to that of Lightroom Classic and Luminar in many ways. But there is one big thing that makes it stand out. Users will quickly figure out that Picktorial a uses single space workflow.

Taking a look at a rising competitor in the field of photo processing 1

Because of this change, you no longer have to switch between a library module and an editing workspace. Instead, everything a photographer needs to edit their photos is in one easy-to-find place, along with a live preview of the photo. Even though this seems like a small thing, it makes editing faster and easier overall.

Similar: Best HDR Software

Familiar Features (with a few tweaks)

Many of the tools that come with other programmes are the same ones that come with the latest image processors. In the upper right corner, like in Lightroom and Luminar, there is a familiar adjustable histogram. Right below are a number of adjustment sliders that let you make global changes to exposure, tone, colour, and sharpening.

Adjustment choices for picks

Users will be happy to find that Picktorial has a lot of useful tools. Photos can be really fine-tuned with curves, sliders, gradients, and other tools.

But Picktorial’s editing tools are a lot more than just adjustment sliders. The programme is especially good at making changes on a local level. Most of these features are standard for products like this one. Most likely, you’ve used a gradient or patching tool before. Victoria, on the other hand, often goes above and beyond to make these tools even better.

As an example, users can focus on the colours in their shots. Almost every programme has basic colour corrections, but Picktorial also has options for split toning and specific hue, saturation, and luminosity adjustments. Also, accurate colour masks that are easy to use can completely change the look and feel of a photo.

New opportunities

One thing that isn’t often seen in cataloguing programmes is the ability to mask and make selective edits. In this way, Picktorial breaks the mould. Even though the programme doesn’t have layers like Adobe Photoshop, it has advanced brush tools that are on par with similar programmes.

Before and after portrait

With Picktorial 3.0, it’s easier than ever to do hard things like smooth out skin and give portrait subjects a glowing look.

Taking a look at a rising competitor in the field of photo processing 2

Picktorial is better than its competitors because it makes tools that are designed to do specific jobs. In the example above, the effect was achieved by using a specific skin-smoothing brush. Using the most up-to-date frequency separation techniques, artists can closely control how much detail is kept while retouching. When compared to the Spot Removal tool in Lightroom, the Patch tools in Picktorial blow the competition out of the water.

The software comes with an edge-aware brush that makes it easy to select elements when you are retouching. As the next picture shows, it is possible to take out big parts of a photo without changing its overall look.

Before and after patching tool

Picktorial’s advanced local adjustment options have to be one of its best features. You’ll find that it’s not too hard to get rid of big parts of an image without hurting the file.

With a workspace that can be changed and a speed that is up to 30 times faster than similar programmes, Picktorial can meet most photographers’ needs without them having to switch to other software.

Irresistible Presets Irresistible Presets

Last but not least, the team at Picktorial has gone to a lot of trouble to make stunning presets that really bring photos to life. Picktorial even has a menu on the side with dozens of options and a preview thumbnail that shows how each profile will affect the composition.

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Presets can make a photographer’s job a lot easier for a number of reasons. When taking a lot of photos at once, they are a quick way to make some necessary base adjustments and give all the photos a similar look. Having a few can be helpful for experimenting because it lets users try out different looks without wasting time adjusting sliders.

Picktorial preset bar

There are many beautiful presets in Picktorial 3.0. Users can easily make their own presets to get a consistent look that will show off their own style.

Picktorial users should look for new presets after each update. The X-Pack recently came out to work with the Fujifilm x-Trans sensor. The profiles in this set were made to look like dark, grainy film photos. For $15, almost anyone who wants to add personality and life to their photos can do so with the click of a button.

Our Conclusion

It’s always tempting to stay with what you already know. Victoria, on the other hand, is worth going out on a limb for. It is just as powerful as its competitors, and in some ways, it is even stronger. Picktorial is one of the most affordable options as if its high performance wasn’t enough to sway your decision.

Taking a look at a rising competitor in the field of photo processing 4

At first, the price was $49.99, and free updates came with the purchase. This makes Picktorial the best choice for photographers who want to save money.

  • Luminar costs about the same, but users have to pay for software updates.
  • Lightroom has free updates, but users have to pay a $9.99/month subscription fee.
  • Capture One costs a huge $299,000.00.
  • On1, which is another photo editing programme we looked at earlier, costs $99.99.

There are some problems with the programme that needs to be fixed. But in the big picture, the mistakes can be overlooked. If you’re thinking about switching, you can use the company’s free 14-day trial (next to the “Buy Now” button) to see what this software can do for you.

About Author


Freelance journalist Corey has been writing about digital photography since 2006, first as a deputy editor and then as the editor of a variety of photographic journals. Featuring expert product reviews and in-depth features

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